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商品編號: 9-808-138 出版日期: 2008/04/09 作者姓名: Marshall, Paul W.;Shih-ta Chen, Michael;Wong, Keith Chi-ho 商品類別: Entrepreneurship 商品規格: 8p 再版日期: 地域: Taiwan 產業: Telecommunications 個案年度: 2000 -
商品敘述:
In late November 2000, Chung Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, was headed the job only three months earlier, after its prior chairman resigned unexpectedly in the midst of chaos brought by the resistance of its staff who feared losing their civil servant status after privatization. Also facing Mao was the forthcoming deregulation of the telecommunication industry on the island which would brought about new competitors on fixed line services, in addition to the already competitive mobile communication segment where the company''s once dominant market share was heavily eroded. Mao had to decide on the pricing strategies for the company''s various product lines, including fixed line, mobile services, as well as data communication. He also needed to ponder on how to revise the company''s compensation system to better motivate its staff in a deregulated market and communicate all these changes to the unionized labor force.
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